Michelob ULTRA wanted to make a big impact at Miami Art Basel to celebrate their new can artwork in partnership with the NBA. Our team created a courtside activation, challenging event-goers to go head-to-head with each other and shoot against the clock to reveal can artwork on a custom digital basketball court. We designed all court graphics, motion graphic art, and the game mechanics. We developed many animated sequences including attract modes, follow-up screens, interstitials, as well as tablet screens for sign-up and NBA team selections.